- Kenya Airways becomes first in Sub-Saharan Africa to distribute NDC content via Amadeus Travel Platform.
- Move follows adoption of Altéa NDC to enhance distribution and retailing of new fares and offers.
- Travel agents in Kenya and globally to access full NDC content for better, personalized travel solutions.
[Nairobi, Kenya, April 08, 2025] ……. Kenya Airways (KQ) has started deploying its New Distribution
Capability (NDC-sourced) content to travel seller customers in Kenya via the Amadeus Travel Platform.
This follows KQ’s decision to adopt Altéa NDC to effectively and consistently distribute and service new
content and fares through an NDC connectivity across channels, enhancing its retailing capabilities.
The strong synergies between Altéa NDC and the Amadeus Travel Platform will enable faster and
smoother implementation of the airline’s NDC offers, reducing time to market and bring enhanced
productivity to travel sellers. Amadeus-connected travel sellers will therefore be among the first to gain
access to NDC content from one of the most progressive carriers in the region.
NDC (New Distribution Capability) is an IATA-developed XML-based data transmission standard that aims
to modernize how airlines distribute and sell their products, offering airlines greater flexibility and control
over their content and distribution channels. When fully implemented, travel sellers worldwide will have
access to the entire Kenya Airways NDC content offering, allowing agents to build new and exciting travel
offers.
Julius Thairu, Chief Commercial and Customer Officer, Kenya Airways noted, “This is a significant
milestone for Kenya Airways as we continue to innovate and enhance our travel retailing capabilities.
Amadeus has been at the forefront of driving NDC adoption across the global travel ecosystem and was
therefore the natural choice for this step on our distribution journey. We are very happy to be able to
offer our full range of NDC content through Amadeus’ leading technology and to its travel sellers’
network.”
Christophe Roux, SVP Airlines, Middle East, Turkey and Africa, Amadeus, further added that, “Kenya
Airways was among the first airlines in Africa to understand the value that NDC technology could offer for
its customers, and it’s a pleasure to help that retailing ambition come to life. We are very proud that Kenya
Airways has trusted Amadeus end to end to enable its modern retailing strategy. With Kenya Airways’
NDC content live on the Amadeus Travel Platform, the airline will benefit from significant reach
throughout the global community of travel sellers, which again will have the ability to create the bespoke,
personalized offers travelers of today expect.”
