Safaricom Has Allocated KES 9.2 Million Towards the Fourth Edition of Kip Keino Classics
- Safaricom joins the event as a silver partner, attracting over 200 foreign athletes.
- The sponsorship will include internet access at the event to assist essential functional areas like the media center and streaming services, as well as KES 2.2 million in monetary incentives for competitors who break records, with each participant receiving KES 250,000.
“As part of our commitment to support the growth of sports in the country and provide local athletes with a platform to hone their talent and earn from their passion, Safaricom is a big supporter of athletics in Kenya.” “We have supported the Kip Keino Classics for the past three years, and we are equally proud to be associated with it in a more significant way this year,” said Safaricom CEO Peter Ndegwa.
This year’s Kip Keino Classics have drawn over 200 top-level athletes from around the world, who will compete against Kenyan athletics champions in several categories. The event will be live-streamed and carried on local television.
Africa’s fastest man, Ferdinand Omanyala; three-time Olympic Champion in 100m Shelly-Ann Facer-Pryce from Jamaica; Diamond League final winner in 800m Mary Moraa; 200m Olympic Games Silver Medalist and six-time Diamond League meeting winner from the US Kenneth Bednarek; 200m Diamond League final winner Isaack Makwala from Botswana and Sha’Carri Richardson from USA, among others, have confirmed their participation in the field track event.
The World Athletics Continental Tour is a World Athletics-recognized annual series of track and field sporting contests.
After the Diamond League, the Tour is the second tier of international one-day meetings. The Continental Tour is divided into three sections: Gold, Silver, and Bronze.
