Aston Lukoye
- Khaligraph joins an elite group of Kenyan celebrities who have partnered with luxury brands
- Chivas Regal is a popular Scotch whiskey
Khaligraph Jones has become the first Kenyan artiste to be named a brand ambassador for Chivas Regal. The rapper joins an elite group of Kenyan celebrities who have partnered with luxury brands, including Falz, Bnxn, DJ Tgarbs, and Zoro.
Khaligraph is known for his hard work and dedication to his craft. He has been praised for his ability to connect with his fans and for his positive influence on the youth. The deal between Khaligraph and Chivas Regal is reportedly worth millions of shillings.
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Khaligraph will be involved in a number of marketing campaigns for the brand, including print ads, TV commercials, and social media posts. He will also be a guest at a number of Chivas Regal events, such as the brand’s annual Black Tie Gala.
In a statement, Khaligraph said that he was honored to be named a brand ambassador for Chivas Regal. He said that he shared the brand’s values of success, hard work, and celebration.
“I cannot control what people say or think,” Khaligraph said. “Hard work attracts money, and in that aspect, they saw what I do, which made them see that I am the right person to represent the brand.”
Pernod Ricard representative Trevor Oisebe said that Khaligraph was a perfect fit for the Chivas Regal brand.
“Our target audience uses luxury brands to badge themselves and demonstrate their success to the outside world in celebration,” Oisebe said. “Khaligraph Jones is a great example of this. He has an aspirational claim to his success story and does not shy away from celebrating it.”
Pernod Ricard is the parent company of brands such as Chivas Regal, Beefeater, and Martell. The company is known for its commitment to quality and innovation.
Khaligraph’s partnership with Chivas Regal is a significant achievement for the rapper. It is a testament to his hard work and dedication, and it will help to raise his profile both in Kenya and internationally.
The partnership is a sign of Chivas Regal’s commitment to the Kenyan market. The brand has been operating in Kenya for over 50 years, and it is one of the most popular Scotch whiskies in the country.
