Tanzanian Pay Per View Television service provider Azam TV has been unveiled as the FKF Premier League broadcast sponsor.
The partnership will run for seven years and is worth USD 1 Million for the first season, with an increment of 10% for the subsequent seasons.
Under the deal, Azam Media will air four matches in every round on their Pay TV and Digital platforms.
Speaking at the launch of the partnership, Azam Media LTD Chief Operating Officer (COO) Yahya
Mohamed reiterated the company’s commitment to delivering unparalleled viewing experiences to audiences in Kenya and across the region.
“Football has an incredible ability to inspire generations and unite the world. Through this partnership, we are not just broadcasting matches, we are sharing stories of dedication and belief in Kenyan football,” said Mr Yahya Mohamed.
“This collaboration between Azam Media Limited and the FKF is a testament to our shared.
commitment to nurturing talent, fostering unity, and creating memorable experiences for football fans across the region,” he added.
On his part, FKF President Nick Mwendwa expressed his gratitude to Azam Media for dedicating resources towards the development of the league and Kenyan football at large.
“We thank Azam Media for agreeing to partner with us. This partnership will go a long way in improving the visibility of the league and in the long run, making our league even more competitive,” said FKF President Nick Mwendwa.
“As a Federation, we remain committed to the wholesome development of Kenyan football and as such, we shall continue seeking partnerships with like-minded companies with a view of increasing the commercial value of the league,” added the FKF President.
Azam Media LTD, a leading Media and Production company operating on Direct Home (DTH), Digital Terrestrial Television (DTT) and Over the Top (OTT) platforms, has since dedicated Azam Sports 4 HD to Kenyan football content.