Aston Lukoye
Hilda Moraa, a Strathmore University graduate, built a company out of the fourth-year project she eventually sold for KES 166 million.
Moraa graduated with a bachelor’s degree in business information technology and spent the following four years building Weza Tele, a mobile solution firm that focuses on transportation, supply chain, and financial services.
Business Idea
She came up with the idea for the project while working as a data scientist for a large international beverage and distribution company.
Hilda noticed their distribution system concerns and conducted market research and documented the issues before opting to build an ordering solution model as her senior thesis.
In April 2020, Loreto Limuru High School alumni were named to be a member of Kenya’s Covid-19 ICT & Innovations Advisory Committee.
Moraa was the Chief Operating Officer of Pezesha, a digital financial ecosystem that links and empowers Africa’s poor through a whole value chain that includes training, credit decision-making, and connecting MSMEs to low-cost financing.
In the middle of the journey, Moraa and another group sought to establish a product named Myorder, but it failed.
Weza Tele won the 2011 Mobile BootCamp and was bought by AFB for KES 166 million in 2015. At the time, Moraa was a 26-year-old entrepreneur.
Global Impact
During the Global Entrepreneurship Summit 2015 in Nairobi, which was attended by US 44th President Barack Obama, Moraa claimed she turned down offers to attend Oxford University and work at Google to pursue her business ideas.
Hilda was designated one of Global Shaker’s 50 most promising African innovators for 2020, one of Quartz Africa’s top 30 African inventors for 2018, and one of Forbes’ 30 Most Promising Young African Entrepreneurs for 2016.
She narrates her exciting business experience in her book “In a Kenyan Start-up Adventure.”
Read more: https://www.kenyans.co.ke/news/65301-how-university-graduate-sold-school-project-idea-ksh166m
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