- A new technical committee will coordinate government, FKF, and private sector partnerships.
- The team will handle sponsorships, branding, and sports advertising.
- Ruto said the real challenge is leadership and planning, not money.
- The Sports Fund is now fully ringfenced for development projects.
- Investments include stadiums, grassroots academies, and bids to host CHAN 2024 and AFCON 2027.
- Leaders expressed optimism, saying Kenya’s sporting future looks promising.
A new technical committee has been formed to bring together the government, the Football Kenya Federation (FKF), and private companies in efforts to revive sports in the country.
The announcement was made by President William Ruto on Wednesday during a breakfast meeting at State House with FKF officials, Sports Ministry representatives, and corporate leaders.
The committee will oversee sponsorships, branding of leagues, and management of advertisements. Its wider role will be to unlock young talent and raise Kenya’s profile in the world of sports.
“We must make it win-win. If it is not win-win, it is not sustainable,” said Ruto, explaining that companies will only invest where they see real value.
The president noted that past problems in sports had more to do with poor leadership and planning rather than a lack of money.
“I don’t think resources are the problem, both in the government and the private sector. What has been missing is leadership and planning,” he said.
The new team will create a framework to remove barriers that have kept private investors away, such as mismanagement and lack of accountability.
Ruto pointed to reforms already done since 2022, when FKF was suspended from international football and funds from the Sports Fund were misused. Currently, all Sports Fund money is directed to development.
The president also cited investment in new stadiums, grassroots academies, and Kenya’s joint bids to host the 2024 CHAN and 2027 AFCON tournaments.
Deputy President Kithure Kindiki described the future of Kenyan sports as “bright,” while Sports CS Salim Mvurya promised to strengthen ties with private investors.
Ruto concluded by expressing confidence in the FKF’s current leadership, noting that Kenya has “turned a corner” from its past sporting troubles.
