- Oga Obinna says rapper Toxic Lyrikali declined a Online TV interview invite.
- The artist wanted a “more serious platform” for his music and image.
- Fans are split over the move; some call it smart branding, others say it’s limiting.
- Experts note this is part of a global trend in strategic media appearances.
Popular host Oga Obinna has revealed that fast-rising rapper Toxic Lyrikali politely rejected his request for an online TV interview. The reason? The rapper believed the show’s style didn’t align with the serious tone of his music career.
Obinna told listeners that Lyrikali, known for his hard-hitting street anthems and deep lyrical content, made it clear he wants interviews that match his brand’s vision, not just light entertainment segments.
The decision has stirred up debate in Kenya’s music circles. Supporters say it’s a bold move to protect his image, while critics argue he’s missing a chance to connect with wider audiences.
Music analysts point out that in today’s industry, an artist’s public image can be as influential as their music. Global stars like Kendrick Lamar and J. Cole have been selective with interviews, favouring platforms that allow in-depth conversations over casual banter.
For Kenyan artists, this could signal a shift toward strategic media engagement, choosing quality over quantity when it comes to public appearances.
Obinna’s revelation is a reminder to TV and radio hosts to think about how their shows are positioned. Artists are increasingly mindful of how each appearance reflects on them, and some may pass if the fit isn’t right.
