- EABL’s profit after tax jumps 12% to Ksh12 billion for FY ending June 30, 2025
- Strong product mix and strategic pricing drive performance
- Volume growth continues in key markets, especially premium segments
- Management successfully navigates inflation and currency pressures
East African Breweries Limited (EABL) has reported a strong 12% increase in profit after tax, reaching Ksh12 billion for the financial year ended June 30, 2025. This comes as a sharp recovery from last year, when earnings were softer.
The beverage giant managed to outpace industry challenges, including declining revenues in the sector. The robust performance is attributed to effective pricing strategies, operational efficiency, and consistent demand across East Africa.
The company saw a healthy rise in net sales, underpinned by a solid product mix and market share gains in both the beer and spirits categories. Premium products showed particularly strong demand as consumer preferences shifted toward high-margin offerings.
“Despite inflationary pressures and currency fluctuations, we have executed well, especially in premium segments,” said EABL’s leadership in an official statement.
EABL effectively managed rising costs by optimising its supply chain and increasing local sourcing to counteract inflationary pressures. Cost containment strategies played a crucial role in improving profit margins.
The board has proposed a final dividend for shareholders, aligning with the company’s improved earnings. Shareholders will see a payout reflecting the positive trajectory, following earlier interim dividend payments this year.
Industry experts have praised EABL’s resilience, noting the company’s ability to thrive despite fierce competition and economic challenges.
“Despite regulatory issues and constrained consumer spending, EABL delivered a solid 12% increase in profit,” said one market analyst.
EABL plans to continue growing its presence in Uganda and Tanzania, where strong market trends support further expansion. Additionally, the company is exploring innovation-led premium products and digital engagement to maintain consumption growth.
With earnings surpassing the Ksh12 billion mark, EABL is confidently back on track for the next phase of growth, proving its ability to adapt to a volatile market environment.
