- Kenyan comedian Timothy “Njugush” stands by his high rates for influencer and endorsement deals, citing experience and results-driven value.
- His pricing strategy is based on research and aligns with his decade-long experience in content creation.
- Njugush uses his rates as a strategic tool to filter collaborations, ensuring quality partnerships that reflect his brand values.
- He admits some brands find his rates prohibitive, but he remains firm in demanding fair compensation for his work.
Timothy “Njugush,” one of Kenya’s top comedians and influencers, has opened up about his approach to pricing for brand endorsements. His rates though often met with resistance from some brands, are a reflection of his expertise and the results he consistently delivers.
With over ten years in the entertainment and influencer space, Njugush has fine-tuned his pricing model to balance his value with client expectations.
“I’ve been in this field for ten years, so I know when to raise or lower my rates,” he said. His journey, which began with unpaid work, has evolved into a career where his expertise justifies premium fees.
Njugush views his rates as a filter to identify partnerships that align with his standards. For projects that don’t fit his brand, he uses a higher rate as a polite way to decline. “The challenge comes when some of these brands actually agree to the inflated rates,” he revealed, adding that he then opts for honesty to turn down the offer.
This strategic approach ensures his collaborations are based on mutual respect and benefit.
While his premium pricing has sometimes led to missed opportunities, Njugush remains steadfast in his belief that fair compensation is essential. His success highlights the importance of valuing creative work and balancing brand budgets with the quality of service provided.
Njugush’s pricing philosophy underscores the need for creators to understand their worth and set boundaries that reflect their value. As influencer marketing continues to grow, his approach serves as a blueprint for sustainable and respectful brand partnerships.
