Julius Kiprop
- M-PESA Kenya has expanded its International Money Transfer (IMT) to Ethiopia. Customers will now be able to send money from Kenya to Ethiopia via M-PESA Global.
Nairobi, Monday, 14 th, October 2024……Safaricom has extended its M-PESA
Global service to Ethiopia allows customers to make mobile money transactions from
Kenya to Ethiopia. Through this expansion, the two companies aim to increase
mobile money use and penetration across Ethiopia boost local economies as well
as creating opportunities for individuals and businesses across the region.
Safaricom Kenya’s Chief Financial Services Officer, Esther Waititu said: “This
collaboration resonates with our commitment to deliver innovative financial solutions
that cater to the evolving needs of our customers. By making cross-border transfers
more accessible, efficient, and cost-effective, we are empowering individuals and
businesses across the region.”
Customers in M-PESA Kenya can now make mobile money transfers to M-PESA
Ethiopia via the M-PESA International Remittance. Through this collaboration,
customers in both countries will only require their M-PESA wallets.
Speaking during the signing ceremony, Elsa Muzzolini – Safaricom Ethiopia’s Chief
The Financial Services Officer stated, “We are thrilled to work with M-PESA Kenya
especially at a time of foreign exchange policy reforms made by the National Bank of
Ethiopia (NBE) encourages a growing number of Ethiopian diaspora and
business owners are embracing digital payments to send money to their loved ones
and fund their operations.
“Our M-PESA Ethiopia customers should now be able to receive safe and affordable
transfers from M-PESA Kenya thanks to this collaboration, which will further promote
the region’s adoption of digital payments. We look forward to a successful
collaboration,” she added.
This expansion of M-PESA Global to Ethiopia is a significant step towards
strengthening financial integration in East Africa and promoting economic growth.
Key beneficiaries of the latest development include Ethiopians living and working in
Kenya, Kenyans living and working in Ethiopia.
In addition to Ethiopia, M-PESA customers can also send and receive money over
190 countries making it the mobile money proposition of choice catering to both
individual and corporate transactions.
