- George Ruto says his interest in the matatu industry began while he was still in high school.
- He says his investment in the sector has so far involved 17 matatus.
- According to George, the business has also created employment opportunities for young people.
- He recalled starting with one matatu before expanding his involvement in the sector.
- George attributed the progress of his venture to God, saying doors had been opened for him.
George Ruto has spoken about his growing involvement in Kenya’s public transport business, revealing that what began as a long-standing personal interest has developed into an investment venture. He said his connection with the matatu industry goes back to his days in high school. The opportunity to invest later allowed him to turn that interest into a business.
Speaking during an interview, George explained that he had always been drawn to the sector before getting the chance to participate as an investor. He said the passion had remained with him for many years. When the opportunity eventually came, he chose to pursue it rather than walk away.
“The matatu sector has been a passion in my life for a very long time since I was in high school,” George said. “And when I got the opportunity to invest, to become an investor, I couldn’t say no to that.”
Investment Has Created Jobs for Young People
George said his involvement in the transport sector has also had an employment aspect. He noted that young people have benefited through jobs created within the business. According to him, the investment has grown beyond simply owning vehicles and has provided opportunities for people working in the industry.
“I have launched 17 matatus in total, creating job opportunities for young people,” he said.
His comments came after the interviewer questioned why he had chosen to pursue business despite coming from a family background that could have allowed him to take a less demanding path. George responded by emphasising his decision to take responsibility for his own ambitions.
“If I don’t do it, then who will?” he said.
George also reflected on how quickly his involvement in the industry has expanded. He said he initially started by launching a single matatu before increasing his investment over the years.
By 2026, he said the number had risen to 16, while his latest account puts the total number of matatus launched at 17. The growth illustrates the expansion of a venture that began from a single vehicle and developed into a larger presence within the sector.
The transport industry has long attracted young entrepreneurs in Kenya, with matatus providing both business opportunities for owners and employment across different roles. George’s account places his investment within that wider sector while highlighting his personal journey.
Asked about the part of his journey that had humbled him the most, George did not point to the growth of the business or the number of vehicles involved. Instead, he gave a brief answer centred on his faith.
“God,” he said. “He really opened doors for us.”
His comments offered a glimpse into how he views the progress of his business. From an interest that started during his school years to an investment involving multiple matatus and employment opportunities, George said the journey has been shaped by opportunities he believes were opened for him.
