- Diageo has sold its 65% stake in EABL to Japan’s Asahi Group
- The deal is valued at US $2.3 billion
- Asahi gains access to key East African markets
- Diageo exits African beer operations as part of a global strategy
- Analysts expect new investment and stronger investor confidence
Global drinks giant Diageo has officially sealed a deal to sell its majority ownership in East African Breweries Limited (EABL). The company has transferred its 65 per cent stake, including control of United Distillers Vintners Kenya (UDVK), to Japan-based Asahi Group in a transaction valued at US$2.3 billion.
Asahi says the purchase gives it a strong entry into the East African market. The Japanese firm pointed to EABL’s wide brand range and solid position in Kenya, Tanzania, and Uganda as key reasons behind the acquisition. With this move, Asahi is expected to deepen its presence and influence across the region’s beverages industry.
For Diageo, the sale represents a clear shift in direction. The company is moving away from beer operations in Africa as part of a wider plan to streamline its global business. By exiting EABL, Diageo is focusing on reshaping its portfolio and redirecting capital to other priority markets.
Market analysts believe the deal could inject fresh energy into the regional drinks sector. With new ownership, EABL may benefit from international management experience and possible new investments. The transaction also sends a strong signal to global investors about the growing appeal of East African corporate assets.
The takeover is not yet complete. Both parties say the transaction is expected to be finalised in the coming months, once all required regulatory approvals are secured.
