- President Ruto has pledged to deepen Kenya’s trade ties with the EU through reforms and digital progress.
- He stressed the importance of inclusive economic growth and creating equal opportunities for all Kenyans.
- Over 20,000 government services are now online through the e-Citizen platform.
- The government is connecting fibre across the country and building digital hubs in training colleges.
- The 2025 Finance Bill proposes lower taxes on digital assets to attract investors and innovators.
- Ruto urged both Kenya and the EU to focus on practical solutions that remove trade obstacles.
President William Ruto has once again underlined Kenya’s strong interest in growing its trade relationship with the European Union. He said this will be achieved through reforms that favour business and increased use of digital systems to power trade.
Creating an Economy That Works for All
During the Kenya-European Union Business Forum held under the theme ‘Digitising Trade’, Ruto noted that his government is focused on setting up policies that create jobs and grow the economy fairly. He stressed that the aim is to ensure the economy benefits all citizens while working with key allies like the EU.
Digital Tools Driving Government Services
Ruto pointed out that Kenya has made major steps in building a digital economy. He highlighted the success of the e-Citizen platform, which now offers over 20,000 online government services. This has made it easier for businesses and citizens to engage with state services.
Boosting Internet Access and Training
The President mentioned two key projects helping grow digital trade—laying fibre optic cables to connect more regions and setting up digital centres inside TVET institutions. These efforts are aimed at helping more people and businesses get access to the internet and digital skills.
Lower Taxes to Support Startups and Investors
Ruto shared that the upcoming Finance Bill for 2025 proposes tax cuts on digital asset transfers. He said this move is designed to support creativity, attract new start-ups, and draw more small businesses and investors into the tech space.
Solving Trade Challenges Together
He called on both Kenya and the European Union to look at new and smart ways to solve trade issues. Ruto praised the EU for its help in key areas like energy, agriculture, city planning, and infrastructure projects.
Time for Real Results, Not Just Talk
In closing, the President said it’s no longer enough to hold talks—both sides must now turn ideas into action. He insisted that trade partnerships must deliver benefits that can be felt by everyday people and businesses in both regions.
