Aston Lukoye
Summary:
- Director Trevor, now the CEO of the Digital Content Creators Association of Kenya (DCCAK), advised creators of the viral “Chorea Chorea” trend to clean up their content for broader appeal.
- He cautioned that explicit language and themes could hinder their ability to monetize and secure partnerships.
- Trevor acknowledged their talent but emphasized the importance of aligning content with professional standards to ensure long-term success.
- Since his appointment on October 4, 2024, Trevor has focused on advancing Kenya’s digital content industry.
Director Trevor, a prominent figure in Kenya’s digital content creation landscape, has shared his concerns regarding the creators behind the viral “Chorea Chorea” trend. In his capacity as the new CEO of the Digital Content Creators Association of Kenya (DCCAK), Trevor advised the young creatives to reconsider some of the language and themes used in their content. He pointed out that while their energy and talent have captured public attention, the explicit nature of some of their videos could limit opportunities for monetization and partnerships.
Trevor emphasized that to build a sustainable career in content creation, it’s important to create material that appeals to a broader audience. He explained that brands are increasingly looking for creators who can align their content with professional standards. Failure to meet these standards could restrict the creators’ potential to grow and secure meaningful business deals.
“I understand the unique energy that the ‘Chorea Chorea’ team brings, but they need to reconsider the message they are sharing if they want to reach a wider audience and maintain brand standards,” Trevor said. He urged them to focus on crafting content that can resonate with viewers from different demographics and age groups.
Since he was appointed CEO of DCCAK on October 4, 2024, Trevor has committed to driving innovation and fostering the growth of digital content creators in Kenya. He aims to work closely with industry stakeholders to create an enabling environment that allows creators to flourish. His vision is to ensure that Kenyan digital content remains competitive, with creators adopting practices that can help them grow their audiences while also benefiting financially.
Trevor’s message to the “Chorea Chorea” creators serves as a broader call for digital creators in Kenya to think strategically about their content and its impact. With the digital content creation industry booming, there is no shortage of opportunities for talented individuals to succeed, but doing so requires a commitment to creating content that appeals to multiple demographics while also maintaining professionalism.
