Aston Lukoye
June 0dongo is a Harvard Business School second-year student. Nairobi, Kenya, is where she was born and reared. She formerly worked as a product manager at EMC, a Massachusetts-based information technology firm, where she was in charge of product strategy and development for a segment of the company’s corporate products.
Advancement in Her Career
Odongo started her career as a software engineer after earning a bachelor’s degree in computer science from the University of Massachusetts in Lowell. She is also the founder of the ZOO Memorial Foundation and co-founder of ZOO Mobile Enterprises, both of which provide ICT resources to underserved Kenyan communities. June wants to create her own company.
Odongo wondered why no one had come up with a remedy to the industry’s inefficiencies after her painful experience relocating to the United States.
June and her business partner conducted market research to launch a firm that would fill a need in the transportation industry. The most significant issue was discovered to be “friction in transportation acquisition, efficiency, and fraud.” Senga, a platform established by software developers, has the potential to change the way Kenyan shippers and carriers do business.
Technological Innovation and Talent
Senga is a web-based app (Senga. co) with a mobile version in development. The program links individuals who need to move goods to automobiles simply and effectively, without the exploitation that comes with dealing with middlemen.
“In the short term, this will be a strain for startups like ours,” June Odongo, Founder and CEO of Senga Technologies, told Techpoint Africa, “, especially in terms of remuneration given that we are not only competing with multinational technology companies but are also doing so in an environment with different economic determinants from the US.”
Some companies have trucks for product transportation, but they lack the capacity or technological ability to handle them effectively. Senga steps in to relieve them of fleet management responsibilities, allowing them to focus on their core business.
Ms. Odongo continues, “We were persuaded to establish a software company for the logistics business, utilizing modern sensors to avoid fraud and boost productivity.”
The corporation only registers trucks that are less than eight years old to keep prices low. Senga is still in its early stages, but Ms Odongo believes the logistics sector offers limitless potential, the bulk of which requires innovative solutions.
Conclusion
As the global competition for tech talents heats up, African IT talent has been thrust into the spotlight. Who can blame Big Tech companies for rushing to get a piece of the pie when record-breaking amounts of money are being poured into African startups?
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